How to Measure Return on Investment (Business Value in Scrum)

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http://tv.ssw.com/business-value SSW was very proud to deliver Event Cinemas new website. They are Australia's leading cinema chain.

In this video, see a client who was new to Scrum deal with estimating "Business Value" for the first time.

See at the end how the Product Owner can order the backlog by ROI, which is awesome.

Adam Cogan has more on the background on his blog:

"One thing that is practically universal in our industry is that we let Product Owners get away with far too much. Product Owners are typically extremely busy and I believe that most dysfunction that happens in Scrum teams comes down to the Product Owner. Letting a Product Owner skip estimating the "Business Value" does *not* make developers work better together.

Remember, 'what is trust?'"

Read the rest of Adam's post here: http://www.adamcogan.com/2013/05/08/the-business-value-field/

Links from the video:

SSW Rule on Estimating User Stories

SSW Rule on zsValidation

SSW Rule on Estimating Business Value

Vote to have a Business Value Report added to TFS 'out of the box'

SSW Event Cinemas webpage Case Study

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